Corporate videos that go on for too long can be ineffective; after all, you can’t get your point across when your audience is asleep.
Engage your audience – by staying abreast of the buzz. Animation, like fashion and food, is subject to the ebb and flow of human fickleness – you have to make an effort to keep up with the trending styles.
To help you make a more informed decision – we’ve thrown together a selection of motion graphic styles that will help keep your audience enthralled from start to end.
1. Kinetic typography
Forget text in monochrome – it’s time to take things to the next level.
Kinetic typography isn’t just limited to corporate videos, it’s also prevalent in viral music videos, mobile applications and captivating commercials – this style is as versatile as it is underrated.
Case in point.
And if you’re a closet creative – your time is now. Channel your inner artist – go wild with recommendations about fonts, shapes and sizes. The final masterpiece lies in your hands, so don’t hold back; this may very well be the extra element that makes your video shine.
2. Combining 2D & 3D Animation
We often try to shunt animation into either 2D or 3D. But the best modern videos are made up of a combination of both categories. While both 2D and 3D animation already offer a whole range of sub-genres to choose from, melding both styles can create a captivating piece.
Integrating 3D into a 2D piece gives flavour to a video – it provides visual twists: where the audience would have expected 2D elements throughout, we keep their eyes fully engaged by throwing a 3D curveball from time to time.
As promised, 2D and 3D motion graphics interwoven together.
If you’re sick of the mundane, put your hands up. Digital surrealism thrives on violating norms and going beyond the conventional. Objects are de-familiarised – that is, ordinary objects are placed in extraordinary situations or made to perform impossible interactions with other objects, or more often than not, human figures. This style of motion graphics stretches reason to its limits.
At first glance, it might seem like this is an entirely artistic form with no commercial application.
But that’s not always the case. For instance, marketing a commodity can be difficult – there are only so many ways you can sell a sponge. But if you think outside the box and begin experimenting with textures and creative ways of highlighting a product’s features with 3D motion graphics, you might end up with an entertaining video that is both advertisement and art.
This is a video advertising laminates. Floor laminates, to be precise. Not your usual advert.
4. Seamless Transitions
Cuts and transitions have become the Toyotas of the animation world. Sure, they’re reliable but they’re just not all that sexy.
You want sexy? Sexy’s all about flow. And I’m talking about flowing visuals that make the video look like one long, continuous take.
The objective of this approach is to create a video where all the elements flow seamlessly into one another – we haven’t done away with transitions – but we’ve just given more thought to concealing them in plain sight. For instance, a character’s blue hair in one scene becomes a corner of a picnic mat in another. Shapes, objects and even text flow from scene to scene.
Now, all you have to do to make this work is to sit down and really plan the sequence of events. These videos take time – but the effort is well worth it.
5. Isometric design & illustration
Ever heard of Crossy Road? What about Monument Valley 2? Now what if I told you we could bring that aesthetic into your videos?
This is known as isometric design and it’s capable of imparting some rustic charm to the even the most drab of subjects if you play your cards right.
But beyond the artistic appeal of this technique, there are some practical advantages to using isometric design.
For instance, you might want to realistically explain the features on your mobile application without having to commission a full 3D video, all the while retaining a fixed perspective to maintain the focus on the product from the beginning to the end of the video. In this case, working with an isometric video allows you to keep the phone, its contents and the real environment in place.
6. Textured Videos
There’s nothing wrong with having clean and simple 2D graphics. But change isn’t always a bad thing and texturing your videos can push the overall design of your video one step further.
By adding elements such as visual noise, you give your video a certain je ne sais quoi to set them apart from other formulaic pieces. The addition of granular specks is especially appropriate for the narration of origin stories – they age your video by a couple of decades – but in a goodway.
So don’t be afraid to reach out to your friendly animation studio to find out more.
Making an effort to stay up-to-date with the latest motion graphic trends is always a step in the right direction. So keep walking with us – we’ll help you create new brand converts while entertaining your existing audience!